01
Our Story
Revolutionizing Urban
Mobility for Smarter,
Safer, Efficient Cities.
Our story began with a bold vision—to transform urban living. Every day, millions face the frustration of traffic congestion, impacting quality of life, productivity, and the environment. With two fatal accidents every minute worldwide, five years spent in traffic over a lifetime, and €250 billion lost annually across the EU alone, we knew something had to change. We believed there had to be a better way, where time is valued and urban living is improved. This belief became our driving force.
Instead of adding more roads or regulations, we reimagined traffic management. Our solution, the Digital Traffic Brain, is an intelligent, adaptive system using AI, real-time data analytics, and predictive algorithms for proactive traffic control. We envisioned cities with smart signals, emergency vehicles moving freely, and commuters receiving real-time guidance to reach destinations efficiently. Our system stands out because it simplifies the process, offering a cost-effective alternative that integrates intelligence into existing infrastructure. This isn't just about managing traffic—it’s about rethinking urban mobility to be intuitive, efficient, and human-centric.
In early 2024, founder Professor Alexiei Dingli secured a €1.3 million investment from Shark Tank Malta, fueling our vision and helping us scale beyond Malta. The collaboration with Mark Bajada, a serial entrepreneur in renewable energy and technology, strengthened our mission. Mark's support was crucial in turning our vision into reality, setting the stage for urban mobility transformation. With this investment, we gained the resources to expand globally, accelerating efforts to innovate and improve urban transport systems.
The Digital Traffic Brain is more than just technology—it’s a movement toward smarter, more livable cities. We envision a future where time is returned to people, roads are safer, and commuting becomes efficient and enjoyable. Our journey is ongoing, and we invite you to join us. Whether you’re an urban planner, commuter, or someone passionate about innovation, you have a role to play. Together, we can shape cities that work for us, not against us, and drive a global impact with technology.
Our Mission
Our mission is to revolutionize urban mobility by creating a smarter and more efficient transportation ecosystem through the development of a cutting-edge Digital Brain. We are dedicated to transforming highly congested and dense cities into seamlessly connected, sustainable, and livable environments by harnessing the power of data, technology and innovation.
Our Vision
Our vision is to lead the global transformation of urban traffic management, becoming the go-to solution provider for digitizing and optimizing transportation systems in densely populated cities.
We aspire to create a future where traffic flows seamlessly, reducing congestion, minimizing emissions, and enhancing the quality of life for all residents.
02
Our Values
The company’s values shall
be that of:
03
Our Dedicated Team
Meet our executive
leadership team.
Alexiei Dingli
Founder & CTO
Mark Bajada
Commercial Director
Daniel Bajada
Marketing Director
Luca Bondin
AI Architect & Team Lead
Jessica Camilleri
Head of Business Advisory